Championing Purpose-Driven Growth in the GCC
We are proud to announce that Business Magazine UAE has recognized our Founder and CEO, Aadil Datta, as one of the Top 10 Leaders Transforming GCC Business. This prestigious feature celebrates Aadil’s unwavering commitment to sustainability, innovation, and building brands that make a meaningful impact in the region.
🔗 Read the full feature on Business Magazine UAE
From Vision to Impact: The Elite Horizon Journey
Aadil Datta founded Elite Horizon General Trading LLC with a clear mission: to introduce eco-friendly, cost-effective alternatives to the UAE and GCC’s growing demand for outdoor lifestyle products. What began as a three-person startup has now grown into a 38-member team, operating across the Gulf and representing over 3,000 SKUsfrom 14 pioneering brands.
Under Aadil’s leadership, Elite Horizon has become the only sustainable firewood and charcoal supplier in the GCC, with a product philosophy grounded in ethical sourcing, environmental responsibility, and community engagement.
A Sustainable Approach to Outdoor Living
“Our expansion has been fuelled by a commitment to innovation, strategic partnerships, and a strong company culture,” Aadil shares in the magazine feature.
This commitment is more than just words. Elite Horizon champions transparency, ensuring all wood and charcoal products are responsibly sourced and fully traceable. Through ongoing client education, Aadil and the Elite team continue to raise awareness of the environmental and ethical importance of choosing sustainable fire products.
From ProQ smokers and Bad Axe firewood to Pure Fire charcoal, Elite Horizon's curated range of outdoor essentials empowers both retail and hospitality clients to enjoy grilling and heating solutions with a conscience.
Culture, Collaboration, and Community Impact
At Elite Horizon, growth is not just measured in numbers—it’s reflected in the company culture. Office cookouts, a collaborative environment, and a hands-on leadership style are part of what makes the Elite team unique.
Outside the boardroom, Aadil’s passion for giving back is equally strong. He is a Founding Trustee of the Big Hug Foundation, an initiative focused on supporting underprivileged communities through education, nutrition, and empowerment programs.
Driving the Future of Ethical Trade in the GCC
With Elite Horizon’s continued growth and an ever-expanding portfolio of sustainable products, Aadil Datta stands as a beacon of responsible entrepreneurship in the region. His journey reminds us that businesses can thrive while staying true to values of integrity, innovation, and impact.
We are honored to see Aadil’s achievements recognized by Business Magazine UAE and look forward to shaping a more sustainable and purpose-led future for the GCC—one product, one partnership, and one community at a time.
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Aadil Datta Featured in Business Magazine as a Leader Transforming GCC Business