Kool Tunes & Moya Take Over Virgin: Prime Collabs Steal the Show

Prime x Moya x Igloo
April 11, 2025 by
Aadil Datta
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When music, hydration, and high-energy vibes collide — you get an unforgettable in-store experience. That’s exactly what went down when Elite Horizon brought Kool Tunes and Moya to Virgin for a one-of-a-kind activation packed with excitement, exclusive collabs, and prizes galore.

Turning Up the Volume with Kool Tunes

Our Kool Tunes speaker coolers weren’t just a hit — they became the life of the party. Blending sound and functionality, they set the tone with epic beats while keeping things refreshingly cool. From the moment doors opened, music drew the crowds in and kept them moving.

These Bluetooth-powered coolers offered more than just sound. They were a symbol of summer-ready fun — and judging by the crowd’s reaction, a must-have.

Hydration Meets Hype with Moya

Moya, our signature hydration partner, kept the energy high with wellness-focused giveaways. From sparkling bottles to ice-cold samples, everyone walked away feeling refreshed — and many lucky winners scored Moya prize packs to take home.

This wasn’t just sampling — it was a wellness experience. Moya made hydration fun, stylish, and shareable.

The Collabs That Flew Off the Shelf: Prime x Igloo & Prime x Moya

The real stars of the show?

Our exclusive Prime x Igloo and Prime x Moya collaborations.

These limited-edition items were hot property — and in high demand. Designed to elevate the everyday adventure, they combined the performance of Igloo and the bold energy of Prime and Moya into sleek, collectible gear.

Fans couldn’t get enough, with product drops selling out faster than expected and dozens of people walking away with premium prizes.

More Than a Giveaway — It Was a Full-On Brand Experience

Elite Horizon doesn’t just do events — we build immersive retail experiences. This activation was a chance to connect with our community, introduce our brands to new audiences, and make an impact where it matters most: on the ground, with real customers.

From vibrant product displays to hands-on demos and social buzz, the atmosphere was charged with excitement.

Highlights at a Glance:

  • 🎧 Live Kool Tunes demos — coolers + music = a vibe
  • 💧 Moya giveaways — hydration made fun and functional
  • 🎁 Dozens of winners — lucky customers scored premium merch
  • 🔥 Exclusive drops — Prime x Igloo & Prime x Moya gear sold out fast
  • 📸 Buzzworthy moments — captured for socials, shared across the UAE

What’s Next?

With the success of our Virgin activation, we’re more inspired than ever to keep bringing the energy. Stay tuned for upcoming events, new drops, and even more epic collaborations from Elite Horizon’s powerhouse lineup of lifestyle and outdoor brands.

Want to Be Part of the Action?

Follow us on Instagram, YouTube, and LinkedIn to stay in the loop, and check out www.ehdxb.com to shop the latest gear.


Aadil Datta April 11, 2025
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