Dometic’s Growth in the Middle East: A Strategic Collaboration with Elite Horizon

Dometic is a name that resonates globally with outdoor enthusiasts, RV travelers, boaters, and hospitality professionals. Known for its cutting-edge cooling solutions, portable fridges, power and climate control products, Dometic has long been at the forefront of mobile living innovation. Now, a new phase of growth is unfolding in the Middle East—powered by a strategic partnership between Dometic and Elite Horizon.

Why Dometic? A Global Brand Built for the Outdoors

From electric coolers and powered iceboxes to mobile cooking, camping, and climate control solutions, Dometic is trusted by millions worldwide. Their products are synonymous with quality, innovation, and outdoor freedom, catering to adventurers, overlanders, vanlifers, and professionals in sectors ranging from marine to hospitality.

Dometic’s rise as a lifestyle brand is especially apparent in markets like North America, Europe, and Australia. But now, the focus is shifting to the Middle East, where growing interest in overlanding, desert camping, and outdoor living has opened up huge opportunities.

Elite Horizon: Bringing Dometic Closer to Home

As a regional powerhouse in distribution and brand building, Elite Horizon has been instrumental in introducing and scaling leading global brands in the GCC. With a strong network of retail partners, specialty stores, and eCommerce platforms, Elite Horizon has successfully positioned brands like Igloo, Barebones, ProQ, and many others.

Now, Elite Horizon is doubling down on its partnership with Dometic to ensure that both Dometic and Igloo thrive in the region—exactly where they belong.

A Collaborative Structure for Growth

The collaboration isn’t just about distribution. It’s about creating a shared vision, operational alignment, and customer-first growth. Here’s what makes this structure unique:

• Integrated Planning: Elite Horizon and the Dometic local team are working closely on go-to-market strategies, campaigns, and inventory planning.
• Retail Expansion: From premium outdoor showrooms to mass retail and online platforms, the aim is to make Dometic products visible and accessible to the right customer segments.
• Content & Education: Joint marketing and educational content will ensure customers understand the value, use cases, and lifestyle benefits of Dometic’s range.
• Brand Synergy: With Igloo and Dometic under one strategic umbrella in the region, there’s a huge opportunity to build cross-category demand—from hydration to cooling and portable power.

Where Dometic Belongs: The Middle East Outdoor Boom

The Middle East, and especially the UAE, is undergoing a significant shift toward outdoor living. Whether it’s weekend desert trips, glamping resorts, mobile kitchens, or off-grid adventures, consumers are seeking rugged, reliable, and stylish gear.

That’s where Dometic comes in—a perfect match for the region’s ambitions.

Elite Horizon is committed to building Dometic’s presence the right way—through education, accessibility, service, and authenticity. With the support of Dometic’s global and regional teams, this partnership is set to redefine what’s possible in the portable lifestyle sector across the GCC.

This collaboration between Dometic and Elite Horizon is more than a business deal—it’s a strategic alignment designed to unlock the full potential of outdoor living in the Middle East. By working hand in hand with the local Dometic team, Elite Horizon ensures the brand is not only present, but thriving—where it truly belongs.

Super excited for the next phase in this journey.